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Providing protection for some of the UK's biggest brands

Protection of intellectual property for you and your clients

We know how important intellectual property is to a business, for many their company name and brand names are the most crucial; as these are associated with the reputation and goodwill of the business.

If a company begins to trade under a similar name it could have a negative effect on your business, which is why Jordans created NameGuard.

NameGuard is the most sophisticated name watching service available, designed to protect company and brand names. With over 25 years of experience we protect some of the UK's biggest household names from International beverages to luxury prestige brands.

How it works

NameGuard monitors the UK Companies register and identifies all newly formed companies and any changes of company name that have been registered that are similar to the company name or brand names you wish to protect.

You can even use NameGuard if you haven't registered a company yet and simply wish to track certain names.

We will email a weekly report to you in pdf format which outlines the details of the identified companies including the company name and registered number, date of incorporation/change of name, and current registered office. This information will enable you or your client to take prompt action against possible trademark infringement or "passing off".

You simply tell us the names that you would like to protect and our experienced team will discuss the watching criteria with you to make sure that the name is fully protected.

How much does it cost?

Subscriptions are just £95 + VAT per year, with discounts available for multiple subscriptions.

If you would like to discuss this service in more detail and find out how we can help your business please call me on 0117 918 1220 or email

 Mike Sullivan

Mike Sullivan

Business Information Production Manager, Jordans Limited
T: +44 (0)117 918 1220

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